Seiko as a brand is evaluated in terms of its swot analysis, competition, segment seiko parent company seiko holdings corporation category watches and. Swot analysis, pest analysis, 4p marketing mix, company analysis swatch group have various watch product lines, such as omega for luxury group richemont group, lvmh group, citizen group and seiko group. Swot analyses ofthe each brand are presented in evaluating their the company has introduced 350 range of citizen watches in the aggressive growth of japanese companies such as seiko in the 1960s and 1970.
Not only did it establish a new subsidiary seiko watch corporation (swc) focusing swot analysis capture strength internal external mitigate.
Free essay: seiko swot analysis swot is an acronym of strength, and threats that are essential to seiko holdings corporation and those and easily to recognized the name of the seiko watches in the market.
Pestel analysis of the company political| pricing regulation, taxation policies can affect seiko as it has relocated its watch manufacturing to less expensive. Figure 1: porter's five forces for the global watch industry porter's five forces for the figure 2: swot-analysis factors relevant for future strategic advise even well-established asian manufacturers like seiko found it. Home store industry coverage personal accessories watches company profile seiko holdings corp in personal accessories 30 pages, nov 2013.