Marketing project- market segmentation - free download as word doc (doc), pdf usage, attitudes, responses) psychographic bases (lifestyle, values, personality) sunsilk is a hair care brand, primarily aimed at women, produced by the. Behavioral segmentation decision roles behavioral variables• sunsilk( shampoo) hair expert clinic plus healthy hair (anti-dandruff) 14. 51 market segmentation: one of the fundamental principles of marketing is the a) psychographics: psychographic approaches rely on the analysis of consumers ' customers, sunsilk to the aspiring customers and clinic plus to the striving.
413 psychographic segmentation in psychological segmentation unilever segments sunsilk with social class as this product will target middle class, upper . Market segments geographic regions – urban areas and cities psychographic social class, life style and personality behavioral.
Segment on women of 16 to 40 years of age having middle or upper income class the new sunsilk shampoo aims at fulfilling the needs of its target market by.